Robert Kraft's Super Bowl Commercial

I think Robert Kraft's Super Bowl commercial about antisemitism brought up this question of identity.

I see people all over social media and in WhatsApp groups asking- What is it that we want the world to know about antisemitism-

- and what is it that we want them to know about us?

Are we victims or warriors?

Are we weak or strong?

Should we be liked because we are innovative or smart?

Or would our fearsomeness be enough to scare the bullies away?

I wonder about this question a lot- and I think it comes up often between Diaspora and Israeli Jews.

Maybe people's thinking is informed by what's asked of them.

Whether we are asked to fight for our safety, the identification (or reality) of being strong is a requirement for the maintenance of our psyches.

Or cleverness and adaptability are requirements for acceptance in society.

The truth is, I think we all carry it all.

Because at one point or another in our personal, familial, and national histories, we've confronted what it means to be a Jew in a society that h*tes us. Or surrounded by people who want to d*stroy us.

And we always had to choose the smartest, safest options for survival.

Now in 2026, we're asking the question- what is it that we want the world to believe about us?

But the truest answer is that we want the world to recognize our humanity.

We should not have to be strong or smart or acceptable to be seen as human or worthy.

We shouldn't have to give you reasons why you should like us.

Ways that we could contribute in order to be accepted.

We're human beings, just like everyone else.

We carry an ancient, storied past.

We are working towards a bright, peaceful future.

Whether or not you liked the Super Bowl commercial, it's good that we're having this conversation.

We just can't forget that it's our humanity that matters most.

It's our existence that's enough.